Anand Natarajan

Chief Business Officer – Excellor Ecommerce Pvt Ltd & Senior Vice President – Adaequare group

Anand is a business leader with an experience of over 20 years. His major areas of contribution are towards Market entry strategy, Brand building, Business Development, Sales execution, Market share growth & Alliances.

Anand has provided business transformation through ecommerce technology expertise to clients across the country from multiple business segments to growbusiness, enhance brand and expand reach

Anand is part Adaequare senior leadership team with responsibilities including Strategy, Brand building, Market share growth & Alliances, Business Development, Go to market, People andSales execution

Also as the Chief Business Officer of Excellor Ecommerce, Anand leads Excellor’s strategy, growth, P&L, business development, people, alliances and sales execution

Anand joined Adaequare group in 2015, before joining Adaequare he worked with IBM for 15+ years in various sales roles and his most recent role at IBM was an Associate Director - IBM Digital Sales with Asia Pacific responsibility.Anand also had a stint as Channel sales manager at Wipro Infotech for 4 years prior to IBM

Anand is an Electronics and Communication Engineer from Delhi College of Engineering and possess a Diploma in Management.