Business Head - Digital - Sony Pictures Networks India Pvt. Ltd.
Uday Sodhi has been heading the digital and new media business at SPN for the SonyLIV platform since 2014. SonyLIV is SPN’s premium Video on demand (VOD) service providing multi-screen engagement to users on all devices. Launched in January 2013, it enables users to discover 23 years of rich content from the network channels of Sony Pictures Networks India.
SonyLIV refreshed its brand identity in December 2016. The renewed brand ethos “We LIV to Entertain” promises to make SonyLIV the ultimate destination for rich entertainment across genres, screen types and audience preferences. SonyLIV has a whole array of original shows, regional shows, movies, live channels and live sports. SonyLIV is available across all top platforms like Amazon Fire TV, Google Chromecast, Xaomi TV to name a few.
With best sporting action line-up, 2018 was an action-packed year. From cricketing extravaganza of India series, biggest football tournament like UEFA Champions league, UEFA Europa League, FIFA U-17, 2018 FIFA World Cup Russia and the ongoing India tour of Australia along with other adrenaline sports like WWE, Moto GP. SonyLIV is committed to bring the best of sports to digital viewers. SonyLIV also recently made all its LIVE sports premium for its viewers as an extension to its subscription business strategy.
SonyLIV is home to 100+ award winning and critically acclaimed English shows like Counterpart, The Good Doctor, Blue Planet amongst others. SonyLIV recently partnered with Lionsgate to introduce award winning shows like Power, Vida, Sweetbitte, The White Queen and more on the platform as part of its premium service. SonyLIV has partnered with TVF to get Tripling Seasons 1 and 2 on the app.
At SPN, Uday is responsible for driving SPN’s OTT platform’s growth trajectory and revenue streams of the new media initiatives by broadening the networks’ horizons to digital and mobile businesses. He has over 28 years of experience across varied broadcast and digital business verticals.